NEXT GOLF PROMOTION
Sean Cushing, Director
Product and Vertical Marketing
Spring can’t arrive soon enough for golf enthusiasts living in colder climates. Watching the Masters Tournament, one of four major championships in men’s professional golf and played in Augusta, GA every April, marks the start of the playing season for some — barring a late season winter storm of course.
It may also be a good reminder for marketers to freshen up their tried-and-true golf-themed promotions and campaigns. Whether you’re hosting a business tournament, sponsoring a hole at a charity event or participating in a spring or summer community event, you may want to consider using eco-friendly promotional products.
File Under Perfect Timing:
Earth Day is April 22
Why choose eco-friendly promo products?
First of all, it taps into a trend with staying power: environmentally friendly marketing. Secondly, the average golfer may not have these items yet so may be more likely to keep — and use — them, increasing exposure to your brand.
1. Tee it up with biodegradable wood tees
Golf tees have long been a standard, inexpensive giveaway item for events and tradeshows. Be sure to select tees made from biodegradable wood. Available in wood shade and also five other vibrant colors.
2. Reduce the use of Styrofoam
Bypass the Styrofoam cups found at most golf course water stations and use this handy bottle pouch. Designed specifically for golfers, it holds an aluminum bottle with golf ball holder lid and comes with golf tees.
3. Choose recycled material
You can promote an earth-friendly lifestyle with golf balls made from 100 percent recycled material and featuring a rubber core from recycled tires. Help the environment one golf ball at a time!
Perhaps you’ve heard fewer people are playing golf these days. That may make you wonder if golf is still a viable theme for your promotional marketing efforts. These statistics from the National Golf Foundation, who have been measuring the health and vitality of the U.S. golf industry for more than 80 years, should erase any doubts:
- In the U.S. in 2017, 23.8 million people played golf on-course and another 8.3 million people played off-course at places like driving ranges, indoor golf simulators or golf entertainment venues like Topgolf.
- The category of young adults (18-to-34 year-olds) is the sport’s biggest customer segment with 6.2 million on-course participants and 3.6 million off-course participants.
- The number of women golfers has increased 14 percent over the past six years with a total of 5.8 million on-course golfers in 2017.