Mark Keeton, Vice President
Motivating people is a skill and an art. Competition for talented employees continues to increase, and it is increasingly important to ensure that your company offers the best and most innovative rewards to keep your team motivated.
Why is this important? The benefits of employee engagement are well documented. More engaged employees tend to be more productive and happier. Unfortunately, according to Deloitte’s 2019 Human Capital Trends Report, only 11 percent of respondents believed that their rewards strategy was highly aligned with company goals.
A Gallup report, “Employee Recognition: Low Cost, High Impact,” says that employees often don’t feel like their work is recognized. “At any given company, it’s not uncommon for employees to feel that their best efforts are routinely ignored,” it says. “Further, employees who do not feel adequately recognized are twice as likely to say they’ll quit in the next year.”
Employees want honest, authentic and individualized recognition and rewards for their hard work. Only honoring anniversaries is an antiquated way of thinking about rewards. Personalized, in-the-moment recognition is usually much more impactful.
Impactful does not equal expensive
Already thinking that these rewards will cost big bucks? Here’s the thing: rewards don’t have to be uber-expensive to make an impact. In many cases, thoughtfulness and time can make employees feel appreciated — even more than cash rewards can.
Creating this experience can be as simple as making a reward or gift unique. Incorporate technology, festive packaging and public delivery so that everyone knows why the recipient is being recognized. This can make the experience more special than the reward alone is.
Integrating technology into rewards and recognition
Creating a holistic, technology-driven rewards and recognition platforms allows organizations to deliver personalized rewards. Here’s how to do it:
- Establish a site to serve as the foundation or your program. Design it with your employees in mind and make sure it reflects your brand and goals.
- Make the site accessible by ensuring mobile compatibility. That way, employees can conveniently choose what’s important to them.
- Unique delivery technology will heighten the value of the accompanying reward. For example, haptic technology, music and digital tokens can enhance the employee experience. Haptic technology increases emotional engagement in that it recreates experiences of touch, motion and/or vibration for the recipient.
Taking the time to develop a thoughtful and well-presented reward or gift can drive deeper employee engagement. First impressions matter when it comes to rewarding employees for their outstanding work.