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Fabric Trends That Influence Retail Windows and Displays

FABRIC TRENDS THAT INFLUENCE RETAIL WINDOWS AND DISPLAYS Blog Post Fabric Trends that Influence Retail Windows and Displays A versatile approach to visual merchandising Facebook LinkedIn Twitter Pinterest Jenna Worrell, Marketing ManagerProduct and Vertical Marketing Any good retailer knows that store windows and product displays are critical components of a comprehensive visual merchandising strategy. Your … Read moreFabric Trends That Influence Retail Windows and Displays

Authentic Recognition

AUTHENTIC RECOGNITION Blog Post Personalized and authentic recognition: Key to motivating employees How you give is as important as what you give Facebook LinkedIn Twitter Pinterest Mark Keeton, Vice PresidentSolution Management Motivating people is a skill and an art. Competition for talented employees continues to increase, and it is increasingly important to ensure that your … Read moreAuthentic Recognition

How Do You Measure Business Efficiency?

HOW DO YOU MEASURE BUSINESS EFFICIENCY? Blog Post How Do You Measure Business Efficiency? Take a closer look at different options Facebook LinkedIn Twitter Pinterest David Daffner, Vice PresidentManaged Services You’re probably familiar with the quote, “If you can’t measure it, you can’t improve it.” Did you know that this concept, attributed to Peter Drucker, … Read moreHow Do You Measure Business Efficiency?

Budget Busters

Budget Busters Blog Post Budget Busters Don’t let hidden costs derail your trade show budget Facebook LinkedIn Twitter Pinterest Peter Eberly, DirectorProduct and Vertical Marketing Trade shows are here to stay — at least for the foreseeable future.  The Center for Exhibition Industry Research (CEIR) recently unveiled its 2019 CEIR Industry Index. The report predicts … Read moreBudget Busters

Tell Your Brand Story through Labeling and Packaging

TELL YOUR BRAND STORY THROUGH LABELING AND PACKAGING Blog Post Tell Your Brand Story through Labeling and Packaging Top brands build recognition and promote loyalty Facebook LinkedIn Twitter Pinterest Sean Cushing, DirectorProduct and Vertical Marketing We all know the saying, “You’ll never get a second chance to make a first impression.” It’s true: people tend … Read moreTell Your Brand Story through Labeling and Packaging

How to Lessen the Impact of the Import Tariff

How to Lessen the Impact of the Import Tariff Blog Post How to Lessen the Impact of the Import Tariff Concern and uncertainty felt by promotional products industry Facebook LinkedIn Twitter Pinterest David Daffner, Vice PresidentManaged Services If you’re worried about the outcome of the trade deal between the United States and China, you’re not … Read moreHow to Lessen the Impact of the Import Tariff

Part 3 of 3: The Power of Sensory Marketing

Part 3 of 3: THE POWER OF SENSORY MARKETING Blog Post Part 3 of 3: The Power of Sensory Marketing Real-world examples demonstrate success Facebook LinkedIn Twitter Pinterest Jenna Worrell, Marketing ManagerProduct and Vertical Marketing In this three-part series, we first defined sensory marketing and then looked back at how all five senses have been … Read morePart 3 of 3: The Power of Sensory Marketing

Part 2 of 3: The Power of Sensory Marketing

Part 2 of 3: THE POWER OF SENSORY MARKETING Blog Post Part 2 of 3: The Power of Sensory Marketing The evolution of a multisensory experience Facebook LinkedIn Twitter Pinterest Jenna Worrell, Marketing ManagerProduct and Vertical Marketing In part one of this series, we defined sensory marketing as the idea that bodily sensations often unconsciously … Read morePart 2 of 3: The Power of Sensory Marketing

Part 1 of 3: The Power of Sensory Marketing

Part 1 of 3: THE POWER OF SENSORY MARKETING Blog Post Part 1 of 3: The Power of Sensory Marketing Using the senses to amplify your marketing Facebook LinkedIn Twitter Pinterest Jenna Worrell, Marketing ManagerProduct and Vertical Marketing In our recent blog post and accompanying white paper, we touched on the growing trend among brands … Read morePart 1 of 3: The Power of Sensory Marketing

Employees as Marketers

Employees as Marketers Blog Post Employees as Marketers Your built-in brand ambassadors Facebook LinkedIn Twitter Pinterest Mark Keeton, Vice PresidentSolution Management Most conventional marketing emphasizes the customer or client experience. It’s the right thing to do. Without an outstanding experience with your product or service, a customer is likely to choose a different brand as … Read moreEmployees as Marketers