All Posts – Powering Your Brand

Cards Galore: An Insider’s Guide to the Evolution of Holiday Cards

Cards Galore: An Insider’s Guide to the Evolution of HOliday Cards Blog Post Cards Galore: An Insider’s Guide Holiday cards are seeing a resurgence Facebook LinkedIn Twitter Pinterest Janet Westerlund, Vice President of MarketingThe Occasions Group Holiday cards have been a staple for generations, but as digital communication established its place in everyday life, the … Read moreCards Galore: An Insider’s Guide to the Evolution of Holiday Cards

Shrewd Strategies to Combat Initiative Overload

Shrewd Strategies to Combat Initiative Overload Blog Post Shrewd Strategies to Combat Initiative Overload Stop trying to do too much with too little Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications Initiative overload is all too common in businesses today. In an effort to outsmart and outperform the competition, many companies are launching new initiatives … Read moreShrewd Strategies to Combat Initiative Overload

Everyone Wins with Reciprocity

EVERYONE WINS WITH RECIPROCITY Blog Post Everyone Wins with Reciprocity An effective way to influence prospects and customers Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications Throughout our lives, we’ve all heard that it’s better to give than to receive. But it turns out that when it comes to attracting customers, you can give and … Read moreEveryone Wins with Reciprocity

What Role Does Clear Communications Play in Customer Experience?

What Role Does Clear Communications Play in Customer Experience? Blog Post What Role Does Clear Communications Play in Customer Experience? Clear communications should be applied across all customer channels Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications The first thing most people think of when you say “user experience” is a website or web application. … Read moreWhat Role Does Clear Communications Play in Customer Experience?

5 Holiday Gift Ideas Even a Grinch Will Love

5 Holiday Gift Ideas Even a Grinch Will Love Blog Post 5 Holiday Gift Ideas Even a Grinch Will Love Generate goodwill by giving something unexpected Facebook LinkedIn Twitter Pinterest Mike Giachetti, Vice President Promotional Marketing Deciding on just the right gift to give employees and customers can be tricky. You want something that will … Read more5 Holiday Gift Ideas Even a Grinch Will Love

The Challenge of Keeping Menus Fresh

The Challenge of Keeping Menus Fresh Blog Post The Challenge of Keeping Menus Fresh Adjust regularly to reflect price increases, seasonal produce Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing Have you driven by the mall recently? Look around at the construction. You’ll probably see outlots being bulldozed and construction of new buildings. And very … Read moreThe Challenge of Keeping Menus Fresh

Social Media Exploding as Trade Show Strategy

Social Media Exploding as Trade Show Strategy Blog Post Social Media Exploding as Trade Show Strategy Social media provides key advantages for sharing your message Facebook LinkedIn Twitter Pinterest Peter Eberly, Director Product and Vertical Marketing During the past 10 years, social media has exploded as a strategy of choice to attract visitors and build … Read moreSocial Media Exploding as Trade Show Strategy

Marketing to Millennials

MARKETING TO MILLENNIALS Blog Post Marketing to Millennials How to get millennials to pay attention to your brand Facebook LinkedIn Twitter Pinterest Kevin Harlow, Product Leader Data & Analytics Ask anyone over 40 to describe millennials (sometimes called Generation Y or the Net Generation), and they’ll probably sigh before using words like “entitled,” “narcissistic” and … Read moreMarketing to Millennials

Empowering Women in the Workplace

Empowering Women in the Workplace Blog Post Empowering Women in the Workplace Creating the right balance requires authenticity and open-mindedness Facebook LinkedIn Twitter Pinterest Arundi Venkayya, Marketing and Public Relations Manager Hasbro recently introduced Ms. Monopoly, a version designed to promote gender equality and honor innovative women. In addition to making the version more female-centric, … Read moreEmpowering Women in the Workplace

This Year’s Hottest Food Trends

THIS YEAR’S HOTTEST FOOD TRENDS Blog Post This Year’s Hottest Food Trends Keep guests coming back by introducing new and seasonal menu items Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing It’s a dilemma faced by restaurants everywhere: keep classic menu favorites or introduce adventurous new dishes? If you maintain the status quo, you could … Read moreThis Year’s Hottest Food Trends

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