There was a time when every company had a dress code. The way an employee dressed could be considered the hallmark of their professionalism. Women wore hats and stockings and men wore suits.

As business and fashion have evolved, though, so has workplace attire. Gone are the days of heels and three-piece suits. Instead, companies have taken a more lenient approach to dress codes. Yes, some businesses require employees to wear uniforms but in most professional settings, business casual rules.

Today’s employees are influenced by the Mark Zuckerberg’s of the world — billionaires who wear hooded sweatshirts daily — or by spotting the latest fashions on Instagram.

What’s an employer to do? Branded apparel solves most company dress code concerns. Not a uniform but also not too casual, branded apparel serves as a way to project a professional image and reinforce branding.