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Part 2 of 3: The Power of Sensory Marketing

Part 2 of 3: THE POWER OF SENSORY MARKETING Blog Post Part 2 of 3: The Power of Sensory Marketing The evolution of a multisensory experience Facebook LinkedIn Twitter Pinterest Jenna Worrell, Marketing ManagerProduct and Vertical Marketing In part one of this series, we defined sensory marketing as the idea that bodily sensations often unconsciously … Read morePart 2 of 3: The Power of Sensory Marketing

Quiz: How Colors Make Us Feel

QUIZ:How Colors Make Us Feel Quiz Quiz: How Colors Make Us Feel Facebook LinkedIn Twitter Pinterest Color has a significant impact on branding, marketing and advertising. Yet one color cannot generate the exact same reaction for all viewers every time it’s used. What research on color psychology provides is directional guidance, not an absolute guarantee. … Read moreQuiz: How Colors Make Us Feel

Marketing Mix: The 4 P’s — Inside-Out Approach

Marketing Mix: The 4 P’s —Inside-Out Approach Blog Post Marketing Mix: The 4 P’s — Inside-Out Approach Facebook LinkedIn Twitter Pinterest Sean Cushing, DirectorProduct and Vertical Marketing All marketers should know the 4 P’s: product, price, place and promotion. They were created by E. Jerome McCarthy in 1960. The 4 P’s are the cornerstone of … Read moreMarketing Mix: The 4 P’s — Inside-Out Approach