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Dare to be Different: Bold Graphic Trends

Dare to be Different:Bold Graphic Trends Blog Post Dare to be Different: Bold Graphic Trends Differentiate your product and your brand Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications Now more than ever, you need to differentiate yourself and your products from the competition in order to survive. There are no cookie-cutter solutions. Your brand … Read moreDare to be Different: Bold Graphic Trends

Align Company Values with Customer Values

Align Company Values with Customer Values Blog Post Align Company Values with Customer Values The reward is increased loyalty and profits Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing A makeup brand garnered huge success by offering quality cosmetics at drugstore prices. Combined with their strong stance against animal testing (and “cruelty-free” labeling on product … Read moreAlign Company Values with Customer Values

Authentic Recognition

AUTHENTIC RECOGNITION Blog Post Personalized and authentic recognition: Key to motivating employees How you give is as important as what you give Facebook LinkedIn Twitter Pinterest Mark Keeton, Vice PresidentSolution Management Motivating people is a skill and an art. Competition for talented employees continues to increase, and it is increasingly important to ensure that your … Read moreAuthentic Recognition

Tell Your Brand Story through Labeling and Packaging

TELL YOUR BRAND STORY THROUGH LABELING AND PACKAGING Blog Post Tell Your Brand Story through Labeling and Packaging Top brands build recognition and promote loyalty Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications We all know the saying, “You’ll never get a second chance to make a first impression.” It’s true: people tend to be … Read moreTell Your Brand Story through Labeling and Packaging

Part 3 of 3: The Power of Sensory Marketing

Part 3 of 3: THE POWER OF SENSORY MARKETING Blog Post Part 3 of 3: The Power of Sensory Marketing Real-world examples demonstrate success Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing In this three-part series, we first defined sensory marketing and then looked back at how all five senses have been used in advertising … Read morePart 3 of 3: The Power of Sensory Marketing

Part 2 of 3: The Power of Sensory Marketing

Part 2 of 3: THE POWER OF SENSORY MARKETING Blog Post Part 2 of 3: The Power of Sensory Marketing The evolution of a multisensory experience Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing In part one of this series, we defined sensory marketing as the idea that bodily sensations often unconsciously influence consumer behavior. … Read morePart 2 of 3: The Power of Sensory Marketing

Part 1 of 3: The Power of Sensory Marketing

Part 1 of 3: THE POWER OF SENSORY MARKETING Blog Post Part 1 of 3: The Power of Sensory Marketing Using the senses to amplify your marketing Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing In our recent blog post and accompanying white paper, we touched on the growing trend among brands and retailers to … Read morePart 1 of 3: The Power of Sensory Marketing

Employees as Marketers

Employees as Marketers Blog Post Employees as Marketers Your built-in brand ambassadors Facebook LinkedIn Twitter Pinterest Mark Keeton, Vice PresidentSolution Management Most conventional marketing emphasizes the customer or client experience. It’s the right thing to do. Without an outstanding experience with your product or service, a customer is likely to choose a different brand as … Read moreEmployees as Marketers

How to Take Advantage of 3 Hot Branding Trends

How to Take Advantage of 3 Hot Branding Trends Blog Post How to Take Advantage of 3 Hot Branding Trends Get a leg up on the competition by being ahead of the curve Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications “Hot trend” may not be the first thing that comes to mind when you … Read moreHow to Take Advantage of 3 Hot Branding Trends

Infographic: Rethinking the Role of the Business Card

Why Business Cards Still Matter Infographic Why Business Cards Still Matter Facebook LinkedIn Twitter Pinterest Download the Infographic Facebook LinkedIn Twitter Pinterest You Might Also Be Interested In Read Post View Quiz Download Read White Paper