Powering Your Brand

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Filter by Categories
All Posts

Archive

Marketing to Millennials

MARKETING TO MILLENNIALS Blog Post Marketing to Millennials How to get millennials to pay attention to your brand Facebook LinkedIn Twitter Pinterest Kevin Harlow, Product Leader Data & Analytics Ask anyone over 40 to describe millennials (sometimes called Generation Y or the Net Generation), and they’ll probably sigh before using words like “entitled,” “narcissistic” and … Read more Marketing to Millennials

B2B Personalization: A Closer Look at Firmographics

B2B Personalization: a closer look atfirmographics Blog Post B2B Personalization: A Closer Look at Firmographics Applying Customer Details to Drive Higher Engagement and Response Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications Personalization is no longer an optional, nice-to-do-if-you-get-around-to-it component of your marketing plan. It’s essential and it must be well executed. When your audience … Read more B2B Personalization: A Closer Look at Firmographics

B2B Personalization: Evolve or Be Left Behind

B2B Personalization: evolve or be left behind Blog Post B2B Personalization: Evolve or Be Left Behind Business-as-usual approach could put you out of business Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications Back in the day, a good majority of B2B companies sold products and services face-to-face. That’s a very personal approach, but also expensive, … Read more B2B Personalization: Evolve or Be Left Behind