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Marketing Communications

5 Steps to Elevate Customer Experience

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5 Steps to Elevate Customer Experience Blog Post 5 Steps to Elevate Customer Experience Examining the role of customer journey mapping in enhancing customer communications Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications Companies from all industries are facing customer communications challenges, an area that is both dynamic and evolving. In the past, we’ve seen … Read more 5 Steps to Elevate Customer Experience

Our Passion

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OUR PASSION Blog Post Our Passion Brand stewards Facebook LinkedIn Twitter Pinterest Clients trust us to help them meet the complex challenges of communicating in today’s omnichannel world. A major aspect of those communications is their brand. And we take our responsibility very seriously. Maintaining brand consistency across channels and formats is paramount to clients … Read more Our Passion

What to Look for in a Managed Services Provider

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What to Look for in a Managed Services Provider Blog Post What to Look for in a Managed Services Provider Facebook LinkedIn Twitter Pinterest David Daffner, Vice PresidentManaged Services As we mentioned in an earlier blog post, many companies struggle to gain control over supply chain management, leading to inefficient processes and spiraling costs. Typically, these … Read more What to Look for in a Managed Services Provider

Marketing Mix: The 4 C’s — Outside-In Approach

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Marketing Mix: The 4 C’s —Outside-In Approach Blog Post Marketing Mix: The 4 C’s — Outside-In Approach Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications You would think with a solid foundation of the 4 P’s, plus three additional supports to address service-based products — getting us to a total of 7 P’s — the … Read more Marketing Mix: The 4 C’s — Outside-In Approach

Marketing Mix: The 4 P’s — Inside-Out Approach

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Marketing Mix: The 4 P’s —Inside-Out Approach Blog Post Marketing Mix: The 4 P’s — Inside-Out Approach Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications All marketers should know the 4 P’s: product, price, place and promotion. They were created by E. Jerome McCarthy in 1960. The 4 P’s are the cornerstone of the marketing … Read more Marketing Mix: The 4 P’s — Inside-Out Approach

Marketing Mix: The 7 P’s — Service-Based Approach

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Marketing Mix: The 7 P’s — Service-Based Approach Blog Post Marketing Mix: The 7 P’s — Service-Based Approach Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications We’ve already covered the 4 P’s: product, price, place and promotion. Oddly enough, two decades passed before this basic concept, conceived in 1960, was updated. In 1981, Booms & … Read more Marketing Mix: The 7 P’s — Service-Based Approach

What is Your Brand Saying to Customers and Prospects?

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Brand talk: amplify your message Blog Post Brand Talk: Amplify Your Message Reviewing the basics and beyond Facebook LinkedIn Twitter Pinterest Jamey Gentry, Director Marketing Communications Before answering that question, let’s level-set with the definition of a brand:            A class of goods identified by name as the product of a … Read more What is Your Brand Saying to Customers and Prospects?