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Marketing Mix: The 4 C’s — Outside-In Approach

Marketing Mix: The 4 C’s —Outside-In Approach Blog Post Marketing Mix: The 4 C’s — Outside-In Approach Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications You would think with a solid foundation of the 4 P’s, plus three additional supports to address service-based products — getting us to a total of 7 P’s — the … Read more Marketing Mix: The 4 C’s — Outside-In Approach

Marketing Mix: The 4 P’s — Inside-Out Approach

Marketing Mix: The 4 P’s —Inside-Out Approach Blog Post Marketing Mix: The 4 P’s — Inside-Out Approach Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications All marketers should know the 4 P’s: product, price, place and promotion. They were created by E. Jerome McCarthy in 1960. The 4 P’s are the cornerstone of the marketing … Read more Marketing Mix: The 4 P’s — Inside-Out Approach

Marketing Mix: The 7 P’s — Service-Based Approach

Marketing Mix: The 7 P’s — Service-Based Approach Blog Post Marketing Mix: The 7 P’s — Service-Based Approach Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications We’ve already covered the 4 P’s: product, price, place and promotion. Oddly enough, two decades passed before this basic concept, conceived in 1960, was updated. In 1981, Booms & … Read more Marketing Mix: The 7 P’s — Service-Based Approach