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3 Innovative Ways Retail is Using Facial Recognition

3 Innovative Ways Retail is Using Facial Recognition Blog Post 3 Innovative Ways Retail is Using Facial Recognition From fingerprint to facial signature, biometric identification is disrupting retail Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing In our blog post on tech trends in retailing, we touched on one application of facial recognition by California … Read more3 Innovative Ways Retail is Using Facial Recognition

Align Company Values with Customer Values

Align Company Values with Customer Values Blog Post Align Company Values with Customer Values The reward is increased loyalty and profits Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing A makeup brand garnered huge success by offering quality cosmetics at drugstore prices. Combined with their strong stance against animal testing (and “cruelty-free” labeling on product … Read moreAlign Company Values with Customer Values

Fabric Trends That Influence Retail Windows and Displays

FABRIC TRENDS THAT INFLUENCE RETAIL WINDOWS AND DISPLAYS Blog Post Fabric Trends that Influence Retail Windows and Displays A versatile approach to visual merchandising Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing Any good retailer knows that store windows and product displays are critical components of a comprehensive visual merchandising strategy. Your goal is to … Read moreFabric Trends That Influence Retail Windows and Displays

Part 3 of 3: The Power of Sensory Marketing

Part 3 of 3: THE POWER OF SENSORY MARKETING Blog Post Part 3 of 3: The Power of Sensory Marketing Real-world examples demonstrate success Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing In this three-part series, we first defined sensory marketing and then looked back at how all five senses have been used in advertising … Read morePart 3 of 3: The Power of Sensory Marketing

Part 2 of 3: The Power of Sensory Marketing

Part 2 of 3: THE POWER OF SENSORY MARKETING Blog Post Part 2 of 3: The Power of Sensory Marketing The evolution of a multisensory experience Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing In part one of this series, we defined sensory marketing as the idea that bodily sensations often unconsciously influence consumer behavior. … Read morePart 2 of 3: The Power of Sensory Marketing

Part 1 of 3: The Power of Sensory Marketing

Part 1 of 3: THE POWER OF SENSORY MARKETING Blog Post Part 1 of 3: The Power of Sensory Marketing Using the senses to amplify your marketing Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing In our recent blog post and accompanying white paper, we touched on the growing trend among brands and retailers to … Read morePart 1 of 3: The Power of Sensory Marketing

The Evolution of Digital Signage

THE EVOLUTION OF DIGITAL SIGNAGE Blog Post The Evolution of Digital Signage Examining the past and future of this impressive and eco-friendly tool Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing While digital signage hasn’t replaced the need for printed signs, it has enhanced the way consumers interact with retailers. As they say, a picture … Read moreThe Evolution of Digital Signage

Why Brick-and-Mortar Stores Still Matter

Why Brick-and-Mortar Stores Still Matter Blog Post Why Brick-and-Mortar Stores Still Matter Clearing up misperceptions and identifying opportunities Facebook LinkedIn Twitter Pinterest Google+ Jenna WorrellDirector of Marketing What do brick-and-mortar stores have in common with Mark Twain? Reports of their deaths were exaggerated. What had been termed a “retail apocalypse” hasn’t quite materialized. What did … Read moreWhy Brick-and-Mortar Stores Still Matter

Technology Trends in Retailing

TechnologyTrends in Retailing Blog Post Technology Trends in Retailing How marketers can make the most of these advances Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing Love it or hate it: We are a tech-savvy society. It’s no surprise consumers want to use their favorite devices and apps to browse, compare and shop wherever and … Read moreTechnology Trends in Retailing

Experimenting with Experiential Marketing

Experimenting with Experiential Marketing Blog Post Experimenting with Experiential Marketing A key factor in creating a crave-worthy brand and retail location Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing Once upon a time, shopping was a practical function, not a leisure activity. In fact, most people considered it a chore (no doubt some still do!). … Read moreExperimenting with Experiential Marketing