Powering Your Brand

Generic selectors
Exact matches only
Search in title
Search in content
Search in posts
Search in pages
Filter by Categories
All Posts

Keeping Thermal Printers in Ship-shape for the Holidays

KEEPING THERMAL PRINTERS IN SHIP-SHAPE FOR THE HOLIDAYS Blog Post Keeping Thermal Printers in Ship-shape for the Holidays Avoid a label meltdown during peak shipping demand Facebook LinkedIn Twitter Pinterest David Daffner, Vice PresidentManaged Services Everyone thinks they’re ready for Black Friday, Cyber Monday and all the other busy shopping days that follow through the … Read moreKeeping Thermal Printers in Ship-shape for the Holidays

Four Trends in Inventory and Warehouse Management

FOUR TRENDS IN INVENTORY AND WAREHOUSE MANAGEMENT Blog Post Four Trends in Inventory and Warehouse Management Finding the perfect balance to improve response time and asset utilization Facebook LinkedIn Twitter Pinterest David Daffner, Vice PresidentManaged Services If your business relies on physical products, then you already know how important proper inventory and warehouse management are. … Read moreFour Trends in Inventory and Warehouse Management

3 Innovative Ways Retail is Using Facial Recognition

3 Innovative Ways Retail is Using Facial Recognition Blog Post 3 Innovative Ways Retail is Using Facial Recognition From fingerprint to facial signature, biometric identification is disrupting retail Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing In our blog post on tech trends in retailing, we touched on one application of facial recognition by California … Read more3 Innovative Ways Retail is Using Facial Recognition

Align Company Values with Customer Values

Align Company Values with Customer Values Blog Post Align Company Values with Customer Values The reward is increased loyalty and profits Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing A makeup brand garnered huge success by offering quality cosmetics at drugstore prices. Combined with their strong stance against animal testing (and “cruelty-free” labeling on product … Read moreAlign Company Values with Customer Values

Fabric Trends That Influence Retail Windows and Displays

FABRIC TRENDS THAT INFLUENCE RETAIL WINDOWS AND DISPLAYS Blog Post Fabric Trends that Influence Retail Windows and Displays A versatile approach to visual merchandising Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing Any good retailer knows that store windows and product displays are critical components of a comprehensive visual merchandising strategy. Your goal is to … Read moreFabric Trends That Influence Retail Windows and Displays

Tell Your Brand Story through Labeling and Packaging

TELL YOUR BRAND STORY THROUGH LABELING AND PACKAGING Blog Post Tell Your Brand Story through Labeling and Packaging Top brands build recognition and promote loyalty Facebook LinkedIn Twitter Pinterest Jamey Gentry, DirectorMarketing Communications We all know the saying, “You’ll never get a second chance to make a first impression.” It’s true: people tend to be … Read moreTell Your Brand Story through Labeling and Packaging

Part 3 of 3: The Power of Sensory Marketing

Part 3 of 3: THE POWER OF SENSORY MARKETING Blog Post Part 3 of 3: The Power of Sensory Marketing Real-world examples demonstrate success Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing In this three-part series, we first defined sensory marketing and then looked back at how all five senses have been used in advertising … Read morePart 3 of 3: The Power of Sensory Marketing

Part 2 of 3: The Power of Sensory Marketing

Part 2 of 3: THE POWER OF SENSORY MARKETING Blog Post Part 2 of 3: The Power of Sensory Marketing The evolution of a multisensory experience Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing In part one of this series, we defined sensory marketing as the idea that bodily sensations often unconsciously influence consumer behavior. … Read morePart 2 of 3: The Power of Sensory Marketing

Part 1 of 3: The Power of Sensory Marketing

Part 1 of 3: THE POWER OF SENSORY MARKETING Blog Post Part 1 of 3: The Power of Sensory Marketing Using the senses to amplify your marketing Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing In our recent blog post and accompanying white paper, we touched on the growing trend among brands and retailers to … Read morePart 1 of 3: The Power of Sensory Marketing

The Evolution of Digital Signage

THE EVOLUTION OF DIGITAL SIGNAGE Blog Post The Evolution of Digital Signage Examining the past and future of this impressive and eco-friendly tool Facebook LinkedIn Twitter Pinterest Jenna WorrellDirector of Marketing While digital signage hasn’t replaced the need for printed signs, it has enhanced the way consumers interact with retailers. As they say, a picture … Read moreThe Evolution of Digital Signage