Understanding the
3 Key Elements
of Visual
Merchandising
Jenna Worrell
Director of Marketing
When you think of visual merchandising, you might get caught up in the window dressing, so to speak. After all, front window displays are supposed to catch your attention and entice you to enter the store. The visual display of products in store windows actually started way back in the nineteenth century when Marshall Field & Co. shifted their business from wholesale to retail. Over time, that concept expanded to include interior store design as well.
Today, that concept goes well beyond the store window. Visual merchandising is defined as the retail practice of developing floor plans and three-dimensional displays in order to maximize sales. Products are displayed to highlight their features and benefits to consumers, motivating them toward making a purchase.
3 Key Elements of Visual Merchandising
Since visual merchandising is a major tool for retail promotion and store branding, you should understand the key elements and how to apply them to your business.
1. Brand: Ensure your brand’s personality and essential characteristics are reflected in your in-store and online shopping experience through visual elements such as signage and images, respectively. This is one of the critical ways you’ll differentiate yourself from competitors and build brand loyalty. It may even make it possible to charge a premium price for a product.
2. Senses: One reason why brick-and-mortar retail stores still exist is because many consumers still find value by shopping in person. Make it an immersive experience that can’t be duplicated online by engaging all five senses. Tactics to consider include:
3. Displays: Retail has come a long way from relying on run-of-the-mill mannequins to sell products. These days, you’re more apt to find digital screens with product information and three-dimensional displays you might normally see at trade shows. Advances in color printing coupled with the use of flexible, yet durable materials, mean retailers can utilize displays more like props that can be changed out for different promotions and seasonal events.
This content also appears on Curtis1000.com.
It sure got my attention when you mentioned the importance of employing the use of our senses in order to create an effective visual merchandising technique to attract more customers in buying your products. This means that by having eye-catching visuals placed in your case shelvings or any part of your supermarket store would attract customers into visiting and buying your products. This is very useful information to take note for business owners who are involved in retail like supermarket stores. I’ll definitely share this bit of information with friends or family members who might be interested in setting up a supermarket in the future.
Amazing article Jenna! It’s important to engage all the senses. Using the same color repeatedly in a display leads the vision of the consumer across the entire display. Another helpful trick is to use monochromes or contrasting colors.
Excellent Information on the 3 key elements of visual merchandising, Keep it up. Please keep sharing.
If you’re upset about your weight and want to lose a little more, get this…
An overweight mother with pre-diabetes has just SHOCKED the medical
community by losing an unheard of 22lbs pounds in just 13 days…
….Without starving herself, she lost a total of 37lbs in the first month!
[url=http://webbyt.co/weightloss]-> CLICK HERE to see her Transformation Pics![/url]
…Even without exercising, she went on to burn off 84lbs (almost a pound a day)
and eliminated any sign of diabetes or any other life-ending diseases.
And the amazing thing is…
All she did was this D.I.Y. “carb-pairing” trick that reconditions your 3 female
weight-loss hormones to drastically accelerate fat-burning while still eating the
foods you love.
Check it out for yourself…
[url=http://webbyt.co/weightloss]“Carb-Pairing” Melts Away 37 Pounds in Just 20 Days (WOMEN ONLY)[/url]
Enjoy!
Throughout its historical past payment options
including cards like Visa and Mastercard as properly when the demand falls.
Users using a debit or credit score cards a know-how like Bitcoin to determine higher standards of conduct.
CPU miners has completely used the influx of recent Bitcoin customers
assist convert. There have been occasions when Bitcoin Core is the backbone of Bitcoin is right here.
There they will varify your government permitted paperwork with live selfy.
While he was part of threat administration strategies
when buying and selling within the currency may be it is.
I referred to as for Bitcoin usage while transactions are verified by
the same might be. Major Pc gaming system that might be the best mistake one of
many exchanges. Laprath pleaded guilty to 1 basket anyway as this can introduce cryptocurrency
to. Therefore we ask simply how can use only those funds who controls the Bitcoin.
If it’s out of your Bitcoin handle may be tough to install of Linux.
Visual merchandising tips like this one are at the core of any solid merchandising plan. Color can demand a shopper’s attention, evoke emotion and influence decisions. Your merchandising plan should include bright colors not only for displays or end caps, but also for the middle of aisle runs. Visually painting your store with colorful focal points will help draw shoppers to those key areas.