WHY DO PEOPLE
STILL USE PAPER
Sean Cushing, Director
Product and Vertical Marketing
James Bond: I like to do some things the old-fashioned way.
Eve: Sometimes the old ways are the best.
— From the 2012 movie SkyFall
Remember when e-books were first introduced? So-called experts predicted a swift demise to their paper counterparts. But it didn’t happen. According to the Association of American Publishers, hardback and paperback sales continue to grow, eclipsing electronic sales.
One reason is that paper simply feels good in the hands. It’s nice to have something tangible to touch. It’s the same with paper calendars. Despite the move toward everything digital, many people still rely on the tried-and-true paper calendar.
A study published in Psychological Science found that taking handwritten notes is better for recalling information over the long term.
Advantages of a paper planner
- Writing boosts memory: Writing by hand activates a different part of the brain than using a laptop or smartphone. A study published in Psychological Science found that taking handwritten notes is better for recalling information over the long term. Typing is usually done quickly — without much thought — so there’s greater potential to forget the details. With physical writing, the brain must first comprehend the information, digest it and then summarize it. So by writing down your next teeth cleaning or staff meeting, you’ll be more likely to remember the commitment.
- You can see everything at once: People choose paper calendars because they want to see all their important information in one place. Yes, Google calendar can be wonderfully useful for appointments. However, you may need additional apps for taking notes, making to-do lists and setting goals. By going with paper, you have everything you need at your fingertips — and usually in a larger format. Plus, calendars are just as portable as cellphones!
- No need to recharge or find Wi-Fi: Technology is only good if it works. With a paper planner, there’s no need to worry about low batteries or accessing the Internet.
- It helps limit screen time: According to a Neilsen company study, people spend more than 11 hours a day with their smartphones, tablets, computers and similar devices. In other words, Americans spend most of their waking hours staring at a screen. Switching to paper can help reduce eye strain, blue light exposure and the amount of time spent on electronics.
Creating a paper trail
In today’s hectic world, people have to juggle events and responsibilities related to work, family, friends and more. An old-fashioned paper calendar can be the perfect organizational tool to keep track of busy lives.